More than 100 of our members have already purchased the DentalSuccess 12-Month Marketing Plan, and new orders are pouring in daily. Some of our busy clients have asked us for assistance with implementation. We listened, and we have been working very closely with Cindy McKane-Wagester, one of the finest coaches in dentistry, to create a program that will do just that.

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Here's What Our New Program Can Do For You

Our professional coaches help you lay the groundwork, set the stage, and prepare your team for implementing proven marketing programs to get more referrals & more prospects.

We are initially offering this exciting new Coaching Program to a select few dental practices at a Special Introductory Price on a first-come-first-served basis. Contact us today to enroll!

Endorsed by Dental Boot Kamp and the Crown Council

In dentistry, as in other service-related fields, business survival and business growth depend on maintaining a competitive edge. That competitive edge depends on how well we promote ourselves to the patients we would like to see walking through the front door. Dentistry is a business and, like it or not, even the most excellent dentistry will get you nowhere if patients are not coming to your practice.

Each year, dental practitioners nationwide spend millions of dollars marketing their dental practices. In too many cases, such marketing involves a catch-as-catch-can approach that is expensive and erratic and does not produce the desired results. The exciting and "fool-proof" marketing campaign becomes a frustrating drain on the practice budget. Everyone in the practice briefly wonders what went wrong and moves on to something else. What usually went wrong can be summed up in two words: expensive and erratic.

Research has shown that the best marketing strategies for any dental practice have a cost/benefit ratio that does not break the bank. Research has also shown that marketing campaigns that are systematically designed and implemented and monitored work best.

Marketing opportunities exist everywhere. On occasion, those closest to home are the ones most neglected. While we all know that expanding our patient base is important, this should never be limited to attracting new patients. The lifeblood of a dental practice is repeat loyal patients, and we should never forget that it is these patients who can be our best allies in getting new patients to come through the front door.

Getting patients to come to your practice means inviting them to a wonderful experience that will make them feel better and look better. Getting them to stay with your practice means exceptional clinical and customer service that invites them to forge a strong relationship with you and your team. If they like the invitations, they will come and they will stay. This happens through effective and consistent marketing.

Successful marketing means a logical progression that begins with knowing where your practice is and where you want it to be. It means a team commitment to enhancing those things that make the practice excel and amending those things that make a practice lees than what it can be. Properly trained and motivated, each member of your dental team has the power to improve the numbers in your practice. By "selling themselves" in the operatory or at the front desk or on the telephone, they market your practice in subtle ways that continuously invite and entice.

The Dental Success 12-Month Marketing Plan is the ideal solution for moving your marketing campaign from expensive and erratic to exciting and dramatic. Our comprehensive manual is a treasure chest of proven, inexpensive, and easy to implement strategies that will position your dental practice as the expert and leader in your community. From preliminary evaluations to final implementation, our coaching staff will serve as guides who will help you and your team create custom-designed marketing programs that are enjoyable as well as effective. We will show you how to set realistic goals and we provide the mentoring and monitoring that will guarantee those goals are reached. Explore. Discover. Succeed.

The Dental Success 12-Month Marketing Plan

Our program begins with an introductory telephone consult during which we learn about you, your practice, your team, your aspirations, your existing patient base, and your marketing potential. Based on this evaluation, we guide you through a series of content-based modules that lay the groundwork for a truly effective marketing program that focuses on your Practice Vision and your Practice Philosophy. We prepare a Market Feasibility Report that allows us to focus on marketing opportunities that are suitable and appropriate for the community in which your practice is located.

Module One. During two telephone consultations, our coach will assess the current status of your practice and examine the strengths, weaknesses, opportunities, and threats that define your practice, your team, and your marketing potential. You will formulate a concise and precise Vision, Compelling Benefit Statement, and Mission Statement that will shift the focus from where you are to where you want to be and from what you have achieved to what you can achieve.

Module Two. During two telephone consultations, our coach will explore with you the power of Image and Brand and assist you in creating well defined Business Objectives, Financial Objectives and Marking Objectives that are commensurate with your Vision and Philosophy and with the community in which you practice.

Module Three. During three telephone consultations, our coach will assist you in defining your Ideal Patient and help you define the Ideal Patient of the future of your practice. The module will also focus on an evaluation of Primary and Secondary Services and Fee Structure, with concrete recommendations for updates and upgrades that will help you move toward your Ideal Practice. Special emphasis will be given to clarification of your Competitive Advantage and how to use this information to your advantage to show prospective patients why they should come to you instead of the competition.

Module Four. During four telephone consultations, our coach will walk you through a comprehensive analysis of Marketing Support Systems that are essential components of a well-designed and productive marketing campaign: Budget, Customer Service, Case Presentation, Stopping Cancellations, Patient Financial Arrangements, Marketing Team, Hygiene, and Meetings.

Module Five. During this module, our coach will work with your team to identify those systems and processes that need to be changed before specific marketing strategies can be initiated. The team will choose from a wide spectrum of cost-effective and viable internal and external Marketing Programs and create a Marketing Calendar. Team members will learn how to organize and coordinate selected marketing activities and will be introduced to monitoring instruments that will enable them to set specific objectives and gauge how well objectives are being met. Depending on your preferences, the objectives for this module can be addressed during a series of telephone consultations or during a one-day Site Visit.

Once the foundations are in place and you and your team have selected marketing programs you would like to implement, we will mentor and monitor team activities and strategies through the end of the Marketing Year. Monthly Monitors for each Marketing Program will be provided to assist the team to keep on track, to measure success rate, and to reinforce continuity. All Marketing Programs will be customized to suit the individual needs of your unique practice. Coach will be available for Site Visits for additional training and reinforcement upon request. Doctors may also elect to participate in Mastermind Conference Call Consultations as Marketing Programs evolve.

Contents

Introductory telephone consult

Initial practice evaluation

Preliminary analysis of goals, team, existing patient base, and market potential

SWOT assessment of practice, team, market

Defining Vision, Compelling Benefit, and Mission Statement

Laying groundwork for marketing plan

Market Feasibility Report

Brand and Image

Business Objectives and Financial Objectives

Defining Marketing Objectives that match practice Vision and Philosophy.

Ideal Patient Profile

Primary and Secondary Services

Fee Structure

Identifying Competitive Advantage of your practice

Analysis of Marketing Support Systems

Budget

Customer Service

Case Presentation

Cancellations

Patient Financial Arrangements

Marketing Team

Hygiene

Meetings

Monitoring Marketing

Internal vs. External Marketing

Evaluation of current practice systems and team readiness.

Identifying what needs to be changed or improved

Recommendations for implementing changes and improvements

Custom designed 12-Month Marketing Plan

Choosing Marketing Programs

Marketing Calendars

Recurring Marketing Activities

Organizing, Planning, and Implementation Strategies

Monitoring Market Success

Monthly Monitors

Training and Reinforcement

Coaching Assistance (Site Visits, Individual Telephone Consults, or Mastermind Conference Calls).

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Coaching Assistance

On site analysis of all critical practice components

Custom tailored strategy for improving or enhancing practice marketing systems

Specific and detailed recommendations for procedural changes

Logical and cost-effective blueprint for implementation